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Rules of Practice 1994 (S.R. 1994, No. 229)
Requested:  30 May 2017
Consolidated as at:  17 Mar 2006

7. Advertising

(1) A practitioner may advertise in connection with his or her practice if the advertisement –

(a) does not contain a statement that the practitioner knows to be false; and

(b) is not misleading or deceptive or likely to mislead or deceive; and

(c) does not make or imply a comparison with another practitioner; and

(d) is not vulgar, sensational or of a nature that, in the opinion of the Society, is likely to bring the practitioner, the legal profession or the legal system into disrepute.

(2) In respect of any investigation of a complaint or any disciplinary proceedings under Part 8 of the Act, a practitioner claiming expertise or specialty in a particular field of the law, if required by the Society, must prove that the claim is –

(a) not false; and

(b) not misleading or deceptive or likely to mislead or deceive.

(3) Subrule (2) does not apply to the practice of mediation or arbitration.

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